Heatbot (Heat/Deloitte Digital) / Overview
Ignite what’s in your heart
An immersive experience introducing a next-generation chatbot
Working with a talented team at Heat we introduced Heatbot, the world’s most emotionally attuned chatbot. We debuted the immersive, multimedia installation at Cannes Lions festival.
This campaign won two Silver Addy Awards in OOH & Ambient Media and was a Webby Awards Honoree in the breakthrough year of chatbots.
I was senior designer, working alongside Creative Direction, Product, and Development.
Take it easy
Heatbot was built for Cannes Young Lions competitors.
The Cannes Lions Festival can be an emotional rollercoaster ride – especially for the Young Lions. Besides the overwhelming experience of being at Cannes, many of them face a 24-hour competition to prove their skills in a highly competitive environment.
Supporting them through their week-long journey was our original “why" but this was also a way to showcase the creativity of the new Heat and Deloitte Digital partnership.
How are you feeling?
Visitors entered the custom built installation and were asked a simple question: how are you feeling today?
Developed atop the Facebook Messenger platform, we guide users through a conversational UX, asking questions to gauge their thoughts and feelings and responding with cheeky messages, images, and GIFs.
The backend could identify over 2000 expressions and break them down into eight basic human emotions. Depending on their emotional and psychological state, we offer up one of 11 personalized paths designed to further pinpoint their state of mind, and help change or enhance it.
We used basic color psychology to determine the tone and intensity of the abstract sequences, forcing guests to focus on the mood rather than the details. Purples for example relax, while reds energize, and pinks represent love.
Each of the 11 user tracks finish with an immersive, mood altering sequence of GIFS, music, and sound. The custom-made LED matrix and surround sound system create a space completely sealed off from the world.
The visual identity captured Heatbot's genial personality and invited engagement. We ran a social campaign, as well as paid advertisements, posters in the Palais, and buttons as a takeaway for visitors.
A neutron dance for a neutron fan
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©2024, Eric Weir
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